WHAT WE DO
We create elevated designs that stand out.
At The Creative Clique we use our expertise, editors touch, and years of creative experience to take your brand exactly where you want it to go. From strategy creation to visual elevation, we’ll identify what makes your brand unique, and create a cohesive, inspired vision that brings it (along with your dreams and goals) to life. Did we mention you’ll absolutely love it? And the process, too. We’re also experts at events—weddings, galas, corporate functions, you name it—bringing the same level of design and execution to every element, from invite suites and signage to programs and way-finding.
creatives behind the clique
Elevated Style & Fresh Perspective
Creative Director + Graphic Designer + Big Margarita Fan
Laurie founded The Creative Clique in 2016—a dream come true that was years in the making. Laurie was in high school when she fell in love with graphic design. After getting her Bachelors degree specializing in Graphic Design from the Art Institute, she jumped at opportunities to work for Vitro advertising agency, Where Magazine, and even designing exhibits in Balboa Park. She was the Creative Director of San Diego Magazine and Exquisite Weddings Magazine, where she flexed her skills far beyond graphic design. She spearheaded and branded large-scale events, produced and art directed hundreds of photo shoots, and lead an art department of 8 designers and more than 20 freelance photographers and illustrators. Now she applies her 18+ years of experience to strategically and visually elevating brands with her own agency. Laurie is high-key creative with a low-key vibe, and has a laugh as big as her talent.
Art Director + Graphic Designer + Master Snacker
Analia is the art director behind The Creative Clique, which lets her tap all of her varied talents, from high-end packaging to experiential design. She knew art was her thing when she took her first graphic design class in high school—something she could do all day every day, that would never feel like work. She got her Bachelor of Fine Arts in Graphic Design at Cal Poly San Luis Obispo, and turned an internship at BLT Communications, one of Hollywood’s most renowned entertainment ad agencies, into a full-time design position. She nurtured her entrepreneurial spirit by launching a small fashion company with her sister, handling all the branding, advertising, and marketing for the line of baby swimsuits that was stocked in more than 20 stores across the U.S.! Most recently she was an art director at San Diego Magazine, where, in addition to managing production, she spearheaded the creative vision of the company’s custom publications—more than 23 issues a year. She is calm, cool, and creative under pressure, and her glass is always half full.
Social Media Manager + Reel Obsessed + Red Wine Lover
Hayli is our go to girl for all things social media at The Creative Clique. Her love for social media marketing started back in 2018 when she worked for a real estate company in Fresno. She lives and breathes aesthetics and is a massive creative at heart. Hayli is a self-taught go-getter who can’t get enough of social trends. In addition, she has a deep passion for holistic health, even creating a food blog to inspire others daily to live their best healthy life. Hayli is an energetic risk taker, making the best of every situation while getting the job done. She’s currently obsessed with health and wellness balanced with a glass of red wine, The Bachelor, spending time with family, and exploring all San Diego has to offer with her roommates and boyfriend.
The Creative Clique Way
“We identify what makes your brand unique, and create a cohesive, inspired vision that brings it (along with your dreams and goals) to life.”
OUr Story
You can call this our brand love story.
Laurie launched The Creative Clique in 2016, and Analia officially joined in 2019, but our working relationship goes back to 2011, when Laurie hired Analia as an intern at San Diego Magazine. Analia was just a junior in college, but we knew immediately that we clicked in every way possible. We’ve been working together in some capacity almost ever since, and now The Creative Clique is the icing on our work-wife cake. Together we have more than 30 years of experience in media and publishing as well as the agency world. We could teach a master class in Adobe’s Creative Suite and we’ve got the kind of network most creatives dream about, jam-packed with photographers, illustrators, stylists, print vendors, and more, all working at the top of their game (and happy to collaborate). Regularly attending design conferences and workshops is a given for us both, because strengthening our skillsets and finding new ways to be inspired is an item on our forever to-do list. When it comes to hitting deadlines, nailing designs, and whipping up a whole lot of awesome out of nothing, well, that’s kind of our thing.
+ Let’s Work Together
“Every time we ask the Creative Clique to raise the design bar, they consistently surpass our expectations. Working with Laurie Nicoud is effortless - she is incredibly creative, quick to grasp concepts and turn them into beautiful visuals with nearly no revision required, and always meets or exceeds committed deadlines. I can not praise enough the quality, speed, attention to detail and effectiveness of every project she has completed for us.”
— Sarah Belzer, President of Coconu
Salt Lake City, Utah
