Build Your Brand: A Guide To Debut a New Business

Your business’ brand is a connection your customer has to your company and ultimately what sets you apart from the crowd. What visuals and feelings will your customers mention when telling a friend about your business? That is your brand.

Building a brand involves a dive into your business and creative ideas to let your business shine. It’s essential to understand not only who your customer is and how to market to them, whether your business is a B2B (Business to Business) or B2C (Business to Consumer).

We’ve outlined three tips to build your brand and market your business— showcasing a beautiful case study of one of our B2C clients.

3 Key Steps to Build Your Brand

1. Hire A Brand Specialist

We don’t want to say branding is everything, but it kind of is. Branding is more than just a design with pretty colors. It is much, much more. A brand specialist will help create your brand’s strategy, conceptualize its messaging, hone your target audience, and tailor an overarching vision. We create an identity suite with a logo, brand mark, color palette, and font choices that embody your brand’s style and voice. Then we’ll use those big ideas to craft you a cohesive presence with styling, photography, and design to create the complete package. We love this process as it’s highlighted in our Brand Identity Development (read more on that here).

2. Develop a Brand Identity

A brand is not just a logo. It's what visuals and feelings your customers recall in their minds when telling a friend. While a logo is a specifically designed mark that is associated with your brand and can serve as an identifier for your clients, a brand is so much more. Your brand is the monetary and emotional connection your customer has to your business, what visuals and feelings they look for on the shelf, and ultimately what sets you apart from the crowd. A polished visual brand has a strong logo, with variations and design elements to be used throughout marketing collateral (website, social media, print goods) and a defined voice for messaging and content that create a family of products on all mediums.

3. Serve Your Clients

Make sure you leave a lasting impression to seal the deal with new friendships and business leads with stand out business cards, click-worthy email templates, impressive packaging, ads for print and digital arenas, apparel designs, or even a giant photo backdrop (we like to dream big, literally!). It’s all about the details. We can translate your brand’s voice to a variety of elements, and we love giving it a beautiful, brand-new place in the world.

“Your brand is the monetary and emotional connection your customer has to your business and ultimately what sets you apart from the crowd.”

Now, let’s talk about a real-life example of building a brand… We worked with the team behind Fleurish—a real estate and remodeling company in Southern California focusing on intentional living—to develop a brand that spoke to their ideal clients. We created an identity suite that’s complete with fonts, colors, logomarks, and one-of-a-kind design elements. Now with the wind in their sails and ready for launch, they are ready to serve clients. We collaborated with them to create printable artwork. This art shines a light on the voice and aesthetic of the Fleurish brand and was such a fun, creative outlet for us. A win, win!

All of our spaces could use a little refresh, am I right? We all have been at home staring at the same walls for months now with the COVID-19 epidemic. We invite you to download the art (below), read Fleurish’s Shelf Styling Tips and be inspired!

xo, Analia